Specific place, personhood, culture and individual context are all being savagely assaulted by the omnipresence of the internet and the fracturing of Western societies into total anticulture, places where there is no commonality between people. This must be said, until it is understood: we are all phantoms, everywhere and nowhere at the same time.
To truly understand how lost the anti-capitalist of the 21st century is, consider how Jacobin or any socialist publication distributes its ideas. The magazine publishes repeatable type, mass-produced, through the machinery of a commercialized printing press. In other words, those advocating for the commune must spread their ideas via a mechanical, depersonalized process of infinite repetition. The exact qualities that the anti-capitalist finds reprehensible about capitalism are the methods by which they transmit their ideas. Now do you understand what is meant by ‘the medium is the message’?