To truly understand how lost the anti-capitalist of the 21st century is, consider how Jacobin or any socialist publication distributes its ideas. The magazine publishes repeatable type, mass-produced, through the machinery of a commercialized printing press. In other words, those advocating for the commune must spread their ideas via a mechanical, depersonalized process of infinite repetition. The exact qualities that the anti-capitalist finds reprehensible about capitalism are the methods by which they transmit their ideas. Now do you understand what is meant by ‘the medium is the message’?